diff --git a/jira/7.10.0/Makefile b/jira/7.10.0/Makefile
index 9977f28f7..972a6d5be 100644
--- a/jira/7.10.0/Makefile
+++ b/jira/7.10.0/Makefile
@@ -1,4 +1,4 @@
 all: jira
 
 jira:
-        docker build --no-cache -t epicmorg/jira .
+        docker build --no-cache -t epicmorg/jira:7.10.0 .